Q&A with Pyrowave CEO Jocelyn Doucet – Why Innovation Matters

Updated: Mar 23, 2021

In November, Pyrowave announced its partnership with Michelin to industrialize an innovative plastic waste recycling technology for manufacturing tires made of sustainable materials, what have the two companies been doing since the launch three months ago?

Although the pandemic made some areas of collaboration more difficult, our engineering teams have been able to work together advancing the project to scale. Because of the hard work of our teams, we anticipate that the project will reach key engineering milestones in the coming months.

What new packaging or manufacturing new products from recycled plastics in the automotive, electronics or tire sectors are on the drawing board or in the works?

Pyrowave’s technology enables us to take post-consumer polystyrene waste and turn it into virgin-like styrene monomer for many drop-in applications. This versatility means that our technology can increase recycled content in various market segments such as polystyrene, styrene rubbers, latex and electronics.

How will certification and commercial roll-out in international markets work? What markets are you targeting?

Pyrowave focuses on attaining the highest industrial standards in the industry present in our market segments. Our primary markets have developed plastic collection and sorting infrastructures, strong policies to support a circular economy and finally an emphasis on gathering all key actors from the value chain.

How does Pyrowave and Michelin plan to keep the public updated on progress and milestones against the 2023 timeline?

We’re excited to share the environmental and technical performance of our partnership, which means communication is a key component of our collaboration in order to foster a circular value chain for plastics. Stay tuned as we will make more announcements in the coming months!

Pyrowave often makes the news for its innovative partnerships, not just with Michelin, but also fellow Chemistry Industry Association of Canada members ReVital and INEOS, why is collaboration so important to achieving a circular economy for plastics?

Continually growing a circular economy is about integrating new technologies into new supply chains. As such, collaboration between key actors, and specially leaders of the value chain, is essential for the deployment of this new industry.

Pyrowave and Michelin mention the goal of expanding the technology to other industries and international markets, what other industries/markets do you anticipate being the early adopters?

The Pyrowave technology has enabled an efficient way to restore styrene monomer from polystyrene waste, allowing restorative applications beyond packaging. We believe that the new circular nature of styrenics, unlocked by our technology, will make these resins sought after by industry players looking for low carbon and sustainable resins.

How has being a member of CIAC accelerated Pyrowave’s contributions to the industry commitments, collaborative efforts, and advanced recycling technology?

As an active member of CIAC, we benefit from frequent conversations and information exchanges with key industry players with whom we can collaborate to develop the new circular economy of plastics. CIAC has also offered a great visibility to the Pyrowave technology and increased our exposure, which is so critical as a start-up going into the industrialisation phase.